Content is King
Have you ever done a Google search, and noticed that on the results page every time you do it, there is this link at the top , This is called the Title Tag.
Did you know that 90.88% of pages get note organic search traffic from Google?? How do you get into the 9% of those web pages They keep passive traffic from Google?
It is important that your website is optimised for search. Its important that all content written for the website is truly relevant and thorough. By making it both relevant and thorough Google’s algorithm will check that your site is using a natural language, not just embedded keywords. It is important to focus on content and update it regularly. Poke holes in your content and fill those in.
Implement Search Engine Optimisation techniques
This is the process of optimising your website and web pages to get free organic traffic from search engines like Google, Bingle , Yahoo and so on.
The purpose is to entice the customer to click on the page I’m telling Google that the content is relevant to the customers enquiry as to why they actually searched to this enquiry.
Search results are not returned in any random order. Google tries to return the most relevant results first by using sophisticated algorithms.
As a website owner there are two factors that one needs to take into consideration and these are
1 make it easy for search engines to understand what your page is about and
2.to show Google and other search engines that it is truly worthy of ranking
As a services, would help you to find the relevant keywords that people are searching for and see how these search quiz fit into your business. I would do this by putting myself into the position of a potential customer.
Optimise your website title tag and meta description
I use a number of tools to ensure that the appropriate keywords will identify accurate search metrics to improve your return rate on the given topic .
Do not apply keyword stuffing as Google will penalise your website. In other words it does more harm than good.
For on-page SEO there are four important basic tips that I strongly recommend that you can use on every page and these are:
You need to optimise your title tags and meta descriptions in order for them to be displayed on the Google search results page where the top part is the title tag displayed in blue and the meta tag description is displayed underneath. Google highlights for keywords in the search results page it’s relevance to the enquiry made
It is important to target your keywords to gain maximum exposure for your pages.
Use the free Google Analytics Search Console
Google shows how many people are seeing your listing, clicking through and don’t click through. Google Analytics is available for free and its functionality shows you all the pages on your website that are getting you traffic or not.
It tells you:
- Impressions
- Clicks
- Click Through Rate
Opalwebdesign will help you with improving your SEO using the above plus a lot more. Just contact us using the online form or ring 0413 701 333
